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For All Your Real Estate Needs
Mimi Campbell
mimi.campbell@pruaz.com

Phone: 480-385-1500
Mobile: 480-251-7888
Fax: 480-385-1501
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60 Step Marketing Plan

A proven system for marketing properties to sell!

In today's competitive real estate market, widespread and high-quality marketing
is essential. You won't find a more comprehensive marketing plan, a wider range of marketing resources, or a more personalized, hands-on approach to ensuring maximum exposure for your property.

Internet Advertising
The Multiple Listing Service (MLS)
  • Entered within hours of taking the listing
  • Multiple photos
  • Ongoing updates to keep information current

Internet Exposure On The World's Leading Real Estate Web Sites (exclusive)
Featured Listing status on:
  • Prudential.com
  • Yahoo.com
  • Frontdoor.com
  • OpenHouse.com
  • Trulia.com

In addition your listing is displayed on:
  • Realtor.com
  • AZCentral.com
  • PruAZ.com
  • PrudentialProperties.com
  • and many more

In-house eCommerce Division
Guaranteed response in 30 minutes or less to all online inquiries
  • 28% conversion rate
  • A leader, nationwide, in converting online "surfers" to buyers

Online Seller Advantage (exclusive)
  • Daily or weekly market reports
  • Daily or weekly buyer activity reports
  • Web ID on yard sign and ads that points to an information-packed property Web page

Realtor.com
  • All properties appear on Realtor.com
  • Select properties are "showcased" on Realtor.com and feature –
    - Multiple photos
    - Top search rankings
    - Easy communication from interested buyers

Blast e-Mails (exclusive)
  • Prudential Arizona Properties' Valley wide and Rim Country agent network
  • Select Realtors® regionally who work in your area or price range
  • Select Realtors® nationally who actively refer buyers to the Arizona market
  • My personal Sphere of Influence and buying clients

Virtual Tours
  • Multiple panoramas
  • Multiple still photos
  • Easy communication from interested buyers
  • Tour posted on:
    - PruAZ.com (Prudential Arizona Properties' Web site)
    - Realtor.com
    - PrudentialProperties.com

Print and Direct Mail Advertising


Newspapers & Magazines
  • Arizona Republic
  • Valley of the Sun Buyer's Guide (exclusive)
  • Edmonton Journal in Edmonton, Canada for select properties
  • Assorted Community Newspapers
  • Pinnacle Magazine for select properties

Direct Mail & Onsite Advertising
  • Just Listed Postcards to surrounding neighborhoods and interested buyers
  • Open House invitations
  • Property Brochures inside and outside the property

Marketing to the Real Estate Community

  • Broker's Tour
  • Office Sales Meeting announcements
  • Office Tour
  • Brochure and eBrochure distribution to select Realtors®
  • Phone calls to select Realtors®

Prudential Arizona Properties is committed to offering the Buyer's Broker a full 3% or more of the commission to ensure maximum Buyer Broker cooperation on the sale of your property.

The Prudential Brand Name (exclusive)

  • 131 year history
  • 89% name recognition
  • 1 in 5 American families does business with a Prudential entity

Having the knowledge to market your property for a fast sale at the best price is my job.

In-House and Outside Resources


In-House
  • Marketing Department
  • Relocation and Referral Services
  • Training Department to keep sales associates up on the latest trends
  • eCommerce Department converts online "surfers" to buyers

Outside
  • Professional Photography
  • Full-service Virtual Tour Services
  • Graphic Design Services

Wells Fargo Home Mortgage
  • Full menu of loan options
  • In-branch locations for select offices for the convenience of one stop shopping
  • Fast pre-qualifying of buyers

The Basics

  • Prudential Yard sign recognized for integrity and trust nationwide (exclusive)
  • Property Pricing Expertise
  • Negotiating Expertise
  • Market Knowledge
  • Ongoing Communication regarding all Realtor® comments, requests for showings, and of course, all offers

When it comes to marketing your property, nothing is left to chance.
  
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